Hot Coffee? Never Too Hot.
Insight: Consumers are often guessing when their coffee is ready the drink.
Big idea: Make the perfect first sip visible.
Execution: A temperature-responsive Starbucks cup tells consumers exactly when their coffee reaches its perfect drinking temperature. The temperature system becomes a new visual language across the entire Starbucks experience.
Primary Logo
Secondary Logo
Color Palette
Temperature-responsive coffee cup, featuring a built-in thermometer measuring the coffee’s temperature, and shows the perfect temperature at 140°.
Front View
Back View
Temperature Branded Drinkware
Front View
Back View
To-go packaging featuring the perfect hot coffee temperature as part of the temperature visual system of the rebranding.
Paper Bag To-Go
Coffee Traveler and the Perfect Sip Stirrer
A tool that doubles as a thermometer, so every sip reaches the perfect 140°.
Temperature Branded Merchandise
Ground blonde roast house blend coffee and the Perfect Sip Stirrer
A tool that doubles as a thermometer, so every sip reaches the perfect 140°.
The 140° Staff apron
Meta Social Ads - using the Instagram swipe feature to reach the perfect temperature on the hot coffee cup.
